In January, MK launched his partnership with Jaguar with his new single “Lies” featuring Raphaella. Jaguar began its global campaign with a 30-second TV ad, and now they’ve doubled down with an extended “F-PACE Film.” The new ad gives MK space to briefly speak on his relationship with tech, cars, and music.
According to Jaguar, the F-PACE campaign “features a series of artists from music and entertainment to photography and fashion showcasing the Jaguar brand commitment to supporting the creative industries,” but Jaguar hasn’t named any other future partners yet. To complement the ad campaign, MK curated a playlist full of new house singles and old classics, of course including his newest single. “Lies” is MK’s second track with Raphaella following their 2019 hit “One Night” with Sonny Fodera.